Clean Like a Pro
How we almost doubled our client’s Black Friday revenue goal with Meta ads alone!
159%
increase in revenue vs previous period
64%
increase in Meta ROAS
103%
increase in individual purchases
103%
increase in individual purchases
Their problem
As a brand new business who had never partaken in the BFCM period before, Clean Like a Pro required guidance on a bulletproof marketing strategy to achieve their most successful month of revenue to date.
Strategising Promotional Activity
Briefing effective hooks & angles for creative
Setting up audiences & managing budgets
Squeezing solutions
Given Clean Like a Pro’s goal to aggressively scale their revenue for their first BFCM month, we ensured they were successful via the following measures:
- Implementing an entire month’s worth of promotional activity including - Bundle Offers, Gift With Purchase & Sitewide Sales.
- Provided briefings of sales creative that was bound to convert on Meta
- Testing out primary text and headline variations to see what attracted better CTRs.
Examples
Results
Over the course of the month, we were able to achieve the following:
- Surpassed their 6 figure monthly sales target at the halfway mark.
- Increased revenue by 159% compared to the previous period
- Reduced their cost per result on meta by 26.44%
- Increase individual purchases from ads by 102%
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