Coated Australia
By leveraging a powerful brand story, we helped an Aussie chocolate business drive $180k+ in revenue from one high-performing ad.
$180k+
Revenue from 1 ad creative
7.98
Average ROAS
$11.91
Average cost per acquisition
48.63%
Average hook rate
Their problem
When Coated partnered with Pulp, they had a strong product across both DTC and B2B, but lacked the digital foundations to reach the right audience at scale. Without a clear marketing strategy, creative pipeline or emotional storytelling framework, their message wasn’t cutting through, limiting growth and impacting sales.
Squeezing solutions
We developed a bespoke strategy focused on unlocking Coated’s story and turning it into a scalable growth driver. We leaned into visual-first storytelling, capturing dynamic footage of the manufacturing process and warehouse operations to build authenticity and trust. Video content was briefed using proven frameworks, with multiple visual, verbal and written hook variations tested to understand what resonated most with the audience.
Rather than relying on costly paid testing from day one, organic TikTok was used as a creative proving ground, allowing concepts to be refined, validated and iterated quickly. Only the strongest-performing ideas were then scaled through paid media, ensuring creative spend was efficient and performance-led from the start.
Examples
Results
By leaning into consistent, visual storytelling and letting the creative do the heavy lifting, the campaign delivered $80k+ in revenue within 12 months, and it’s still growing. Rather than chasing short-term spikes, this long-term, brand-first approach proved that showing up consistently (with the right story) pays off.
Using TikTok as a creative testing ground, we refined audiences and concepts before scaling winners into Meta, keeping acquisition costs lean at just $11.91 CPA. With a 48.63% hook rate, nearly half of viewers were stopped in their tracks within the first three seconds, proving the story didn’t just land — it held attention and converted.
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