Coated Australia
Pulp helped Australian chocolate business, Coated leverage brand story content to achieve $80k+ in revenue from one ad alone.
$80k+
Revenue in 12 months
48.63%
Average hook rate
$11.91
Average cost per acquisition
$11.91
Average cost per acquisition
Their problem
When Coated came to Pulp for help, they were experiencing a number of issues when where preventing them from reaching their target customer which inevitably led to an impact in their sales. The 3 main challenges were...
A Heavy reliance on seasonal content
A focus purely on image and product based ads
Lack of brand and awareness style content
Squeezing solutions
To combat the 3 challenges above, we curated a bespoke strategy that included the follow elements:
- Storytelling through a very visual medium using dynamic shots of manufacturing process and warehousing.
- Scripting videos that stick to a framework and testing different visual, verbal & written hook concepts.
- Using organic TikTok as a testing ground, rather than spending it on a paid creative testing campaign.
Examples
Results
- $80k+ in revenue within 12 months (and still growing!): This campaign focused on a long-term brand-building approach, proving that consistent storytelling can yield substantial revenue over time.
- $11.91 CPA: We managed to keep acquisition costs low by refining the audience through consistent testing and creative iterations using TikTok as a testing ground and moving this creative over to Meta ads.
- 48.63% Hook Rate: Almost half of the viewers were captivated by the first 3 seconds of our ads, signalling a strong hook that resonated with the audience and encouraged them to watch further.
.svg){kind=icon}
.svg)
.svg)