Fan Emblems
The Pulp team helped grow this brand's revenue from $300/month to $25k/month using only Meta advertising.
+5640%
Increased revenue in first year
17k+
Database subscriber growth
$60k
Generated in one day via ad campaign.
$60k
Generated in one day via ad campaign.
Their problem
With minimal ad budget, marketing experience and lack of an existing audience, Fan Emblems struggled to reach their target customers in a meaningful way. In particular, the family-owned business were facing the following issues:
Squeezing solutions
It was important to reset the foundations, establish a new marketing strategy, redefine unique selling points and creating impactful content to stop the scroll. So, we conducted the following:
- Implemented a new marketing strategy signed off by management
- Strategised a full re-devlopement of the website, copy and imagery
- Reconfigured product naming conventions and pricing architecture
- Created and tested hooks/script for video content
- Designed new imagery focusing on unique selling points
- Executed a Meta Ads funnel with a heavy focus on acquisition while maintaining benchmark profitability
Examples
Results
Not only did Fan Emblems have a record breaking first month, we also saw them dominate the entire year and establish themselves as a profitable business:
- Doubled sales in the first 6 months of working together
- Maintained a ROAS of 4.5
- Maintained the same conversion rate with almost double the amount of traffic
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