With a limited ad budget, minimal marketing experience and no established audience, Fan Emblems struggled to connect with their ideal customers in a meaningful way. There was no clear digital strategy to highlight key USPs, no cohesive marketing or content plan to drive awareness, and no creative pipeline to generate fresh, innovative ideas. An outdated website led to high bounce rates and low conversion, while Meta Ads were delivering an average ROAS of just 0.5, meaning growth was stalled and spend was being lost.

To reset the foundations with new growth opportunities, an end-to-end marketing strategy was established. We redefined core USPs, sharpened brand positioning and created content designed to stop the scroll. This included a full redevelopment of the website experience, from copy and imagery to product naming and pricing architecture, ensuring a clearer value proposition and stronger conversion path. Alongside this, high-impact video hooks, scripts and static creative were developed and tested, supported by a Meta Ads funnel focused on acquisition, all while maintaining benchmark profitability.