Golden Brown
Coffee up 🛎️ From social followers to converting customers, we helped Melbourne-based coffee roaster increase
47%
total increase in revenue after one moth of Meta ads
120%
increase in online store sessions
15%
decrease in return customer rate (aka more customer acquisition)
15%
decrease in return customer rate (aka more customer acquisition)
Their problem
When Golden Brown engaged with Pulp Digital, they were already well-known across socials with a TikTok following of 599k. Despite a mega following, they were looking to implement a paid social strategy to increase purchases, with a particular focus on new customer acquisition. The main challenges Pulp helped them overcome were.
Squeezing solutions
Thanks to a collaborative approach that included daily communication and in-depth weekly calls, Pulp underwent the following action items to increase customer acquisition for Golden Brown Coffee:
- Briefed in new static and video content suggestions weekly (scripting, ad hook variations)
- Made sure 2-3 new creatives were submitted into the creative testing campaign every week
- Scaled winning creative in detailed interest-targeting campaign
- Compared results week-on-week to determine reasons for peaks and troughs
Examples
Results
Thanks to a thorough strategy and commitment from both teams, Pulp were able to help achieve the following results for Golden Brown in just 1 month of advertising:
- 40% Increase in overall shopify revenue.
- 15% Decrease in return customer rate (aka more customer aquisition).
- 33% Increase in total orders.
- 9% Increase in average order value.
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