Kaladé
How we helped viral influencer-owned skincare company, Kaladé, skyrocket purchases with 1 winning ad creative 🚀
7.18
Average ROAS
11.27%
Average click through rate
$7.62
Cost per 1,000 impressions
$7.62
Cost per 1,000 impressions
Their problem
As a new business in a highly saturated market who had never advertised on Meta before, Kaladé reached out to Pulp for help with the following
Squeezing solutions
Using data-driven insights, alongside expert knowledge on what it takes to generate a piece of creative that converts, the Pulp team briefed an apology-style video that incorporated scripting and ad hook ideas that we knew were bound to stop the scroll.
Examples
Results
After a few weeks of creative testing, it was clear the apology video was worth scaling. Since launching the creative in July, this specific creative continues to perform and has so far achieved the following results across 4 months:
- The Cost Per 1,000 Impressions (CPM) sits at $7.62
- The Click Through Rate sits well above industry standard at 11.27%
- The Return on Ad Spend for the 1 video alone calculates to be 7.18
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