Kaladé (founded by the Clark family) launched into a highly saturated market with a killer organic strategy that sent them flying out of the gates. But momentum doesn’t maintain itself, and before long, growth began to stall. Kaladé needed support to diversify their digital strategy across organic and paid, with clear creative direction to keep a cohesive, compelling story across every brand touchpoint.

Blending data-led insights with a sharp instinct for what actually drives conversions, the team brought a high-impact paid strategy to life. From bold concepts and scripting to scroll-stopping hooks, results followed fast. Knowing audiences love a little controversy, we introduced one of the first apology-style videos in the category, alongside a suite of high-performing static and video creative that kept momentum building.