Krupt Supps
Facing a plateau in website traffic and sales, Pulp implemented a new end-to-end strategy to DOUBLE sales within a month.
108%
Increase in revenue
43%
Increased conversion rate
$42k+
Generated from one promotional bundle
$42k+
Generated from one promotional bundle
Their problem
As a prominent player in the fitness/supplements industry with a strong brand presence and product range, Krupt Supps faced several challenges that required immediate attention:
Squeezing solutions
To tackle these challenges, Pulp audited the entire customer journey and noticed key areas within the funnel where they were losing potential customers. We implemented different strategies at different points of the journey to nurture new customers and turn them into repeat purchasers. These included:
- Introducing a compelling Gift With Purchase (GWP) campaign strategy to incentivise purchases.
- Offering a free 100g Creatine with the purchase of their top-performing product, Villain Pre Workout.
- Optimising messaging and creative assets that better resonated with the target audience, that being promo focused content.
- Leveraging a mix of static and video ads from our scripts and Krupt's TikTok.
- Driving traffic to the product page primarily through paid advertising efforts to enhance the brand's exclusive discoverability.
Examples
Results
Immediately we saw an incredible uptake in the new strategy which allowed us to scale using Paid Advertising.
- 108% Year-on-Year Growth: Achieved significant growth in May and June compared to the previous year through the GWP campaign.
- 43% Increase in Conversion Rate: Enhanced conversion rates through targeted messaging and optimised creatives.
- $42k Revenue from GWP Bundle: Generated substantial revenue from the promoted bundle alone.
- Static images accounted for approximately 76% of total conversions, proving the continued efficiency of static creative formats.
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