Krupt Supps
Facing a plateau in website traffic and sales, Pulp implemented a new end-to-end strategy to DOUBLE sales within a month.
108%
Increase in revenue
43%
Increased conversion rate
$142k+
Generated from one promotional bundle
5.23
Average monthly ROAS
Their problem
Despite being a well-known brand in the fitness and supplements space, Krupt Supps began to see sales plateau and slowly decline. With no clear digital strategy, limited USP-led messaging and fatigued creative, growth stalled. High acquisition costs and low trust with new customers further compounded the issue, leaving the brand struggling to attract fresh traffic and convert it efficiently.
Squeezing solutions
To address these challenges, the entire customer journey was audited to identify where potential customers were dropping off. A full-funnel strategy was then rolled out to nurture new buyers and turn them into repeat customers, including a compelling Gift With Purchase offer, refreshed promo-led messaging, and a mix of high-impact static and video ads.
Paid media was used to drive traffic directly to key product pages, boosting discoverability and strengthening conversion across the funnel.
Examples
Results
The new strategy delivered instant momentum, unlocking confident scaling through paid advertising.
A Gift With Purchase campaign drove 108% YoY growth, lifted conversion rates by 43%, and generated $142k in revenue from the bundle alone. Static creative did the heavy lifting, accounting for 76% of total conversions, proving that smart, simple creative can still win.
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