Lucent Globe
Combining strategic planning, creative ideation & expert media buying leading to 6700% YoY revenue increase.
6700%
YoY Revenue
$55k+
Ad spend per day
$28
Average CPA
40%
Increase conversion rate
Their problem
As an emerging Aussie business, Lucent Globe developed a unique product in the cleaning category. What they lacked was the strategic foundation to scale. This includes financial KPIs, a repeatable growth strategy, unique creative concepts, and a media buying system built for aggressive growth.
Squeezing solutions
After a deep dive into brand identity, product USPs, customer personas and key audience angles, we developed best-in-market campaigns that helped redefine the cleaning category. The strategy focused on performance without losing creativity, and included:
- A data-led creative strategy supported by daily performance feedback
- Daily profit tracking to measure real commercial impact
- A continuous pipeline of new ideas, scripts and hooks to test fresh angles
- Aggressive yet controlled scaling each day
- A structured marketing calendar to strategically plan key moments and execution timelines
- Leveraging organic channels to accelerate creative testing and iteration
Examples
Results
After aligning strategy, creative and execution into a single high-performing growth engine, both Lucent Globe and Pulp were proud to deliver standout results in a highly competitive category:
- 90% month-on-month revenue growth
- CPA of $28 with an LTV of $124
- Scaling from 5 creatives to 50+ tested each week
- 3M+ organic views driven by ad content across TikTok and Instagram
- Meta Ads spend scaled from $5k per day to $55k+ day in just 90 days
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