Lucent Globe
Pulp Digital helped Lucent Globe combine creative strategy with media buying expertise to fuel explosive growth.
6700%
YoY increase in revenue generated
39%
Increase in conversion rate
130%
Increase in ad spend over 2 months while maintaining ROAS
130%
Increase in ad spend over 2 months while maintaining ROAS
Their problem
As an emerging Aussie business, Lucent Globe had a unique product in the market and found success. However, they needed a creative media agency to partner with and scale. They needed an agency who could come up with strategic creative ideas, ad funnels and weekly creative reviews to aggressively scale.
Squeezing solutions
Given Lucent Globe’s goals to aggressively scale, we ensured there was an aligned strategy, process-driven deliverables and prompt communication between all parties. We implemented the following:
- Data-driven creative strategy paired with weekly feedback
- Delivered ideas, scripts, hooks finding new angles to cut through
- Aggressive ad scaling strategy 5k to 55k per day (in 30 days)
- Built a marketing calendar to capture key events and execution dates
- Creative from Paid to viral organic
- Acquired customers under benchmark goal
Examples
Results
After seamless execution, both Lucent Globe and Pulp were proud to have achieved the following:
- Increase revenue by 90% MoM
- Customer Acquisition cost of $28 with a LTV of $124
- From testing 5 creatives to 50+ per week
- Ad content drove 3 Million+ views on TikTok and Instagram
- Increase Meta Ads spend from 7k/day to 50k+/day in 90 days
.svg){kind=icon}
.svg)
.svg)