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Best Tools For Digital Marketers in 2025
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Jan 29, 2025
Find out the top 20 tools every digital marketer should have bookmarked for 2025 to help manage, create and achieve their goals.
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Find out the top 20 tools every digital marketer should have bookmarked for 2025 to help manage, create and achieve their goals.
First cab off the rank…Canva! AKA the platform that has every digital marketer thinking they’re a graphic design god. Super user -friendly, Canva has a bunch of ready-made templates that take the hassle out of designing organic or paid media posts. Not to mention, it has a bank of free stock imagery available.
Next up is one of our go-to stock imagery platforms - Pexels. Free of charge and featuring an extensive library of high quality images AND video content that is royalty free, it’s a lifesaving tool if your creative assets are looking a little scarce. However, like most stock image platforms, the imagery can be generic in nature, leading to a lack of brand authenticity.
Email and SMS marketing automation platform of the moment 🙌 Klaviyo’s audience segmenting capabilities are top notch. Not to mention, it integrates seamlessly with most major platforms. Want to grow your email list? Run a Meta lead generation competition and have sign ups automatically added to your klaviyo list of choice. But, before you get too excited, bear in mind Klaviyo’s pricing structure is on the exxy side compared to direct competitors, so consider whether the investment is worth it.
The GOAT platform for all ad managers, Foreplay is the perfect tool for those seeking creative inspo. With a huge range of past and existing ads from just about every brand, Foreplay lets you save ads to a variety of organised boards. Looking for BFCM inspo? Compile the ads into a board and share directly with your client for creative guidance.
Looking to automate your workflow but ceebs coding? Say hello to your new bestie - Zapier. A free web application that acts as the middle man between platforms, Zapier is an integration godsent. Wanting to run a Meta lead gen campaign but don’t use a CRO system that integrates directly? Link them up with the help of wingwoman Zapier.
You mean the day of the week? No, silly, the work management app! Organise all aspects of your workflow down to the nitty gritty with the help of Monday.Offering a colour-coded, vibrant interface, this platform will actually make you excited to look at your to-do list.
The MVP of SEO tools, this marketing insights tool offers in-depth traffic analysis to help advertisers and content creators determine what the public are searching. Why is this important? Because it can form the basis of your future content! Working with a fake tan brand? Find out what questions people are searching, you’d be surprised how many myths need debunking.
Looking for an editing tool to piece together organic videos? Featuring a clear and easy-to- use interface, CapCut offers a range of available templates and helps creators generate seamless content, easily shareable to TikTok.
Calling all social media managers who struggle to keep up with their roster of 10+ clients 📢 May we introduce you to Later, the social media management software that offers an extremely user-friendly interface. While some users claim the platform lacks advanced features found on other social media management software, Later offers an affordable pricing plan that is perfect for those marketers on a budget.
Next cab off the rank we have Milled, a free email marketing search engine offering an extensive catalogue of email campaigns seeded out by larger corporations. Not to mention, it features an excellent filtering system which lets you browse campaigns based on particular promotions - e.g. Valentine’s Day.
The ultimate website spying tool, Wappalyzer is a google chrome extension that allows users to see what apps and plugins companies are using on their website. While it has limited reporting data, it’s an excellent tool for determining what the best of the best are using so you can follow suit.
Back at it with another stock image goodie, Unsplash offers a bank of 100,000+ high quality stock images that are royalty free. Unfortunately, some images are hidden behind a paywall, but if you’re after a freebie there’s plenty at your disposal.
Seen those notetakers lurking in the background of your google meets recently? You can thank trusty Otter for that. Available on web and phone, this AI transcribing software will email you through concise notes and action items after every meeting, cutting down your admin time so you have more time for the important stuff.
You're no doubt familiar with the positive capabilities of ChatGPT, but today we’re talking about one capability in particular. When it comes to those who spend hours slaving away on community outreach, we recommend looking into ChatGPT’s community engagement capabilities. With the potential to communicate in multiple languages and provide 24/7 support, you can make sure customers are constantly assisted, taking your community engagement to the next level.
Struggling to come up with new paid or organic angles for your clients? TikTok Creative Centre is the perfect one-stop shop to seek up-to-date inspiration. Offering a list of the top performing ads for various campaign goals, users can also enjoy access to a bank of useful tools, including a script generator. Not to mention, it will let you know what’s trending by way of songs and hashtags so you don’t have to go looking for them yourself.
In the same breath as number 15, if you’re looking to escape the creators block torture, Pinterest is the perfect inspo tool for those searching for unique statics and gif designs, especially leading up to the big sales periods. Plus, if you’re a stranger to the Pinterest trends tool, now’s the time to familiarise yourself. Identifying popular keyword searches within the platform, it can be an excellent way to gauge what’s trending so you can integrate it into your marketing strategy.
At number 17 we have a newsletter and podcast network that offers subscribers up-to-date insights and strategies. If you’re looking to stay ahead of the game and keep your finger on the pulse, this is one newsletter you’re going to want to sign up to.
This one goes out to any email specialists out there. One of our favourites when it comes to EDM inspiration, Really Good Emails gives you the ability to snoop on email campaigns sent out by a range of brands to help you come up with new email topics and design layouts.
For some marketers, the first week of the month is synonymous with reporting week - aka hell week. However, there are some tools that can streamline your process, so that you have more time on your hands to analyse and optimise campaigns. Out of all the reporting software on the market, Agency Analytics has won over our hearts recently. Oh-so easy to use, this platform lets you build out different dashboards for all clients, and allows you to schedule reports to send out automatically. Yes, it’s on the expensive end of the scale, but in our experience the ease of use tends to outweigh said costs.
Repeat after me. All hail Neil Patel 🙌Inventor of search listening tool Answer the Public, this website is a gamechanger for content creators and brands trying to figure out what to focus their content around based on what the public are searching. Granted, you’re limited to 5 searches per day on the free version so choose your searches wisely. Or, purchase a subscription for unlimited searches.
So there you have it, a list of the top 20 tools you need to help you with everything you could possibly need as a digital marketing tool to manage, create and achieve your marketing goals for 2025.
