Clean Like a Pro

How we helped Australia's favourite viral cleaning company build a strategic meta advertising funnel that exceeded revenue goals.

Results at a glance:
38%
increase in conversion rate
227%
increase in purchases in just one month
53%
decrease in CPA from first to second month of advertising
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The challenge

As a new business that already had a significant presence on TikTok, Clean Like a Pro required a creative-led marketing agency that could take their business to the next level through a thorough Meta advertising strategy that focused on introducing new customers to the conversion funnel. 

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Media buying across Facebook and Instagram

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Briefing effective hooks & angles for creative

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Strategising product launches & sales promotions

Our Solution

Given Clean Like a Pro’s goal to aggressively scale month-on-month, we ensured our meta strategy aligned via the following measures:

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  • Implemented budget forecasting measures to predict required spend
  • Provided weekly briefings on new creatives including spoken, written and visual hook variations
  • Underwent regular optimisations of meta account at the campaign, ad set and ad level
  • Tested out new creative variations and scaled when necessary
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Results

In our first 2 months of advertising alone, we witnessed some impressive results from what was a brand new ad account, including a:

  • Reduced CPA by 74% in one month
  • 38% increase on website conversion rate, accompanied by an increase in their overall store traffic
  • Increase in attributed Meta sales by 227% thanks to detailed targeting
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