Clean Like a Pro

How we almost doubled our client’s Black Friday revenue goal with Meta ads alone!

Results at a glance:

159%

increase in revenue vs previous period

64%

increase in Meta ROAS

103%

increase in individual purchases

Back to work

The challenge

As a brand new business who had never partaken in the BFCM period before, Clean Like a Pro required guidance on a bulletproof marketing strategy to achieve their most successful month of revenue to date.

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Strategising Promotional Activity

Briefing effective hooks & angles for creative

Setting up audiences & managing budgets

Our Solution

Given Clean Like a Pro’s goal to aggressively scale their revenue for their first BFCM month, we ensured they were successful via the following measures:

Implementing an entire month’s worth of promotional activity including - Bundle Offers, Gift With Purchase & Sitewide Sales.
Provided briefings of sales creative that was bound to convert on Meta
Testing out primary text and headline variations to see what attracted better CTRs.

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Results

Over the course of the month, we were able to achieve the following:

Surpassed their 6 figure monthly sales target at the halfway mark.
Increased revenue by 159% compared to the previous period
Reduced their cost per result on meta by 26.44%
Increase individual purchases from ads by 102%