Fan Emblems

The Pulp team helped grow this brand's revenue from $300/month to $25k/month using only Meta advertising.

Results at a glance:

+5640%

Increased revenue in first year

17,000+

Database subscriber growth

$60k

Generated in one day via ad campaign.

Back to work

The challenge

With minimal ad budget, marketing experience and lack of an existing audience, Fan Emblems struggled to reach their target customers in a meaningful way. In particular, the family-owned business were facing the following issues:

No clear marketing and content strategy to drive meaningful awareness

Outdated website with high bounce rate and low conversion rate

Meta Ads average ROAS of 0.5, meaning they were operating at a loss

Our Solution

It was important to reset the foundations, establish a new marketing strategy, redefine unique selling points and creating impactful content to stop the scroll. So, we conducted the following:

Implemented a new marketing strategy signed off by management
Strategised a full re-devlopement of the website, copy and imagery
Reconfigured product naming conventions and pricing architecture
Created and tested hooks/script for video content
Designed new imagery focusing on unique selling points
Executed a Meta Ads funnel with a heavy focus on acquisition while maintaining benchmark profitability

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Results

Not only did Fan Emblems have a record breaking first month, we also saw them dominate the entire year and establish themselves as a profitable business:

Doubled sales in the first 6 months of working together
Maintained a ROAS of 4.5
Maintained the same conversion rate with almost double the amount of traffic