Golden Brown

Coffee up 🛎️ From social followers to converting customers, we helped Melbourne-based coffee roaster increase their customer acquisition & purchases in a matter of months.

Results at a glance:

47%

total increase in revenue after one month of Meta ads

120%

increase in online store sessions

15%

decrease in return customer rate (aka more customer acquisition)

Back to work

The challenge

When Golden Brown engaged with Pulp Digital, they were already well-known across socials with a TikTok following of 599k. Despite a mega following, they were looking to implement a paid social strategy to increase purchases, with a particular focus on new customer acquisition. The main challenges Pulp helped them overcome were.

Briefing advertising creative that converted

Help strategising and executing BFCM promotions

Building out all new campaigns and audiences in a new ad account

Our Solution

Thanks to a collaborative approach that included daily communication and in-depth weekly calls, Pulp underwent the following action items to increase customer acquisition for Golden Brown Coffee:

Briefed in new static and video content suggestions weekly (scripting, ad hook variations)
Made sure 2-3 new creatives were submitted into the creative testing campaign every week
Scaled winning creative in detailed interest-targeting campaign
Compared results week-on-week to determine reasons for peaks and troughs

No items found.

Results

Thanks to a thorough strategy and commitment from both teams, Pulp were able to help achieve the following results for Golden Brown in just 1 month of advertising:

47% Increase In overall Shopify revenue
15% Decrease in return customer rate (aka more customer acquisition)
33% increase in total orders
9% increase in average order value