Hidden Official

Using our ad creative formulas on a small budget, sales instantly grew by 33% while maintaining a profitable ROAS.

Results at a glance:

37%

Increase in Revenue

56%

Increase in Conversion Rate

Acquired hundreds of new customers through precise targeting

Back to work

The challenge

Hidden Official relied on all marketing efforts from one single channel, that being TikTok. With unknowns to the future of the platform and constant algorithm changes, it was time to tackle paid advertising to secure long-term growth. Hidden Official needed the right agency partner to:

Develop a marketing and content strategy to drive meaningful awareness through paid advertising

Create a new funnel to increase conversions due to a high abandoned cart rate

Acquire new customers on Meta at a profitable at a low ad spend

Our Solution

Working with a small marketing budget on Meta ads, it was important for us to establish a solid marketing strategy, define unique selling points and provide inspiration for ad content that we know will convert.

Built out a marketing strategy within our marketing calendar that addressed important dates and up and coming new product launches.
Provided weekly actionables and content inspiration.
Worked closely with the founder to provide feedback on creatives to ensure they were fit for Meta ads to inspire and “sell without selling”
Tested a range of hooks/script for video content and various static creatives
Executed a Meta Ads funnel with the right amount of creatives to ensure adequate ad spend was given for testing.

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Results

Not long after we started, we saw absolutely incredible results in a brand new ad account running their first campaigns:

Increase revenue by 37% from the prior 90 days using an impactful awareness campaign and “engaging” retargeting creative
Increased orders by 56% by targeting a quality audience and removing barriers to purchase (shipping thresholds, FAQs and returns policy)
Acquired hundreds of new customers through precise targeting to ensure our ads were going to the right audience (given the product niche). Running Sales Advantage+ would have created inefficiencies.

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