Kaladé

How we helped viral influencer-owned skincare company, Kaladé, skyrocket purchases with 1 winning ad creative 🚀

Results at a glance:

7.18

Average ROAS

11.27%

Average Click Through Rate

$7.62

Cost Per 1,000 Impressions

Back to work

The challenge

As a new business in a highly saturated market who had never advertised on Meta before, Kaladé reached out to Pulp for help with the following:

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Increasing customer acquisition

Turning avid social followers into converting consumers

Briefing high converting creatives

Our Solution

Using data-driven insights, alongside expert knowledge on what it takes to generate a piece of creative that converts, the Pulp team briefed an apology-style video that incorporated scripting and ad hook ideas that we knew were bound to stop the scroll.

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Results

After a few weeks of creative testing, it was clear the apology video was worth scaling. Since launching the creative in July, this specific creative continues to perform and has so far achieved the following results across 4 months:

The Cost Per 1,000 Impressions (CPM) sits at $7.62
The Click Through Rate sits well above industry standard at 11.27%
The Return on Ad Spend for the 1 video alone calculates to be 7.18