Levate Label

Pulp introduced an omni-channel Paid Ads strategy which immediately DOUBLED this active wear brand's revenue year-on-year.

Results at a glance:

180%

Increase in Revenue YoY

Average ROAS on Meta Ads

30%

Reduction in CPA

Back to work

The challenge

Levate Label faced growing competition in a saturated industry. With little to no success using Paid Advertising platforms, Levate needed a reliable partner to:

Increase brand awareness using Meta, TikTok and Google Ads

Find new customers through paid advertising channels

Decrease customer acquisition costs to ensure each sale is profitable

Our Solution

It was obvious that we needed to implement a bespoke strategy to build upon the current organic audience, so that’s exactly what we did.

We focused on trend & storytelling creative with an “organic” social media feel. We wanted the ads to be an extension of the brand from organic to paid.
We achieved new customer acquisition through an always-on campaign structure which focused on current brand initiatives.
We successful re-engaged customers and built on brand loyalty through new product launches and restocking campaigns aimed at capturing leads and nurturing them into conversions.

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Results

Our strategy had IMMEDIATE and VERY impressive outcomes:

Increased website traffic by 202% through effective ad targeting and engaging content, driving more potential customers to the site.
Increased orders by 167% by targeting a quality audience and successfully converting them to boost overall sales volume.
Built brand loyalty and increased returning customer rate by 50% through consistent re-engagement strategies, leading to a significant increase in repeat customers.
Achieved last year's total revenue within 6 months of 2024, demonstrating the effectiveness of our advertising strategy.